Farm management is a technique of farm management and control on the basis of various technologies and solutions for enhancing agricultural production. Farm management involves inspection, measurement, and management techniques to control the changes that occur within the farm for sustainability and profitability of land resources.

Farm management software is used to optimize the use of resources in the farms. It includes agricultural practices based on farm software, data analytics solutions, and software delivery models, among others. The software helps in enhancing the farm production and reducing the wastage of input and is integrated with hardware equipment and devices to enhance the productivity of the farmland with the help of global positioning system (GPS), sensing, and communication technologies. Services such as data analytics, integration, consultation, maintenance, and technical support also play an important role in increasing the efficiency of farm operations. Therefore, the software solutions and services that are integrated with hardware equipment and devices have been considered while evaluating the farm management software market.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and adoption of growth strategies. These players have a broad portfolio of products that caters to most regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and well-established brand equity.

Dynamic differentiators are established vendors with strong business strategies. However, they have a weak product portfolio. They generally focus on a specific type of technology related to the product. There are many companies in the eye tracking market that largely depend on their competitive R&D. These companies are closely monitoring and developing eye-tracking technology and devices for various applications, and expect to generate revenue by collaborating with other companies or licensing their technology.

Innovators demonstrate substantial product innovation compared to their competitors. They have a highly focused product portfolio. However, they do not have very strong growth strategies for their overall business. The rugged display market moderately depends on innovators as high capital investment is required for manufacturing and developing new technology-based display devices and it is not easy for new players to enter this market. The market is mature and is dominated majorly by visionary leaders, which are also the major innovators in the market.

The emerging companies have niche service offerings. Their business strategies are not as strong as that of the established vendors. The emerging companies include the new entrants in the market and require time to gain significant traction in the market.