According to the World Health Organization (WHO), “Mycotoxins are toxic compounds that are naturally produced by certain types of moulds (fungi). Moulds that can produce mycotoxins grow on numerous foodstuffs such as cereals, dried fruits, nuts, and spices. Mould growth can occur either before or after harvest; during storage; on/in the food itself often under warm, damp, and humid conditions. Most mycotoxins are chemically stable and survive food processing”. Mycotoxin testing is conducted to detect toxins produced from fungi in food & feed material through various technologies, to meet the quality standards imposed by the regulatory authorities of the countries. Immunoassay-based and chromatography- & spectroscopy-based technology can detect contaminants at concentrations in the low-level parts per million (ppm) range. These techniques help in detecting mycotoxins at the molecular level and provide a quick and definitive result that allows stakeholders in the food and feed supply chain to dispose of or re-label contaminated products before they are released in the market.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.