Diesel Exhaust Fluid (DEF) is a solution that is used in diesel fueled vehicles equipped with the Selective Catalytic Reduction (SCR) technology to remove Nitrogen Oxides (NOx) generated by the vehicle engine via the exhaust. DEF generally contains 32.5% urea and 67.5% deionized water. A DEF dozer is placed before the SCR catalyst, which helps to inject DEF into the exhaust stream. DEF is known as AdBlue in Europe and diesel exhaust fluid in North America and other regions.

The competitive leadership mapping provides information about the major players that offer diesel exhaust fluid and outlines the findings and analysis on how well each market vendor performs within the predefined DIVE criteria. The vendor evaluations are based on two broad categories—product offerings and business strategies. Each category carries various criteria based on which the vendors are evaluated. The evaluation criteria considered under product offerings include the breadth of offerings, product innovation, and market presence (OEM and aftermarket). The evaluation criteria considered under business strategies include reach (based on geographic presence), revenue growth, infrastructure and key clients channel, inorganic growth strategies (based on partnerships, collaborations, and acquisitions), and organic growth strategies.

They have a strong portfolio of DEF products. These vendors have been marking their presence in the DEF market by offering high-quality DEF products for OEMs and adopting robust business strategies to achieve growth in the diesel engine fluid market.

They have an innovative portfolio of solutions and services and have an extensive network of channel partners toincrease the deployment of their solutions across a multitude of vertical markets. Over the years, thedynamic differentiators have been consistently generating positive revenue in the diesel exhaust fluidmarket, and their market position has been supported by organic and inorganic ventures undertaken bythem over the period

They offer innovative portfolios of DEF products to their customers and have a potential to adopt strong business strategies to be at par with the visionary leaders

Most of the emerging companies have been undertaking multiple acquisitions and boosting their sales capabilities across various regions to offer their integrated solutions, devices, and services to a wide range of clients. The diesel exhaust fluid aftermarket has been segmented based on vehicle type (passenger car, LCV, and HCV) and region (North America, Asia-Oceania, Europe, and RoW). The regional markets have been further segmented based on countries in the respective regions. The diesel exhaust fluid (DEF) aftermarket is influenced by factors such as the total number of vehicles in use, average miles driven, the consumption of diesel in a year (average miles per gallon), diesel exhaust fluid dosage rate in a vehicle, penetration of diesel vehicles in each country, emission regulations, increasing penetration of SCR, and average diesel exhaust fluid tank size, among others.Another key factor influencing the growth of the diesel exhaust fluid aftermarket is the introduction of stringent emission norms by governments of different countries across the globe. Vehicle manufacturers are moving to technologies such as Selective Catalytic Reduction (SCR) in their vehicles to meet the reduced carbon emissions standards. As diesel exhaust fluid is a component of the SCR system, the demand for diesel exhaust fluid will increase with the implementation of stringent regulations