The automotive cockpit electronics include Instrument Cluster, Infotainment and Navigation Systems, Head-Up Displays (HUD), Telematics, Information Display, Control Switch, Audio Systems, Voice Control System, Touch Screen Displays, and Multifunction Switches.

The vendor DIVE provides information about the major players that offer automotive cockpit electronics systems and outlines the findings and analysis on how well each market vendor performs within predefined DIVE criteria. The vendor evaluations are based on two broad categories—product offering and business strategy. Each category carries various criteria based on which the vendors are evaluated. The evaluation criteria considered under product offering includes OE and aftermarket presence, the breadth and depth of offering, and new product developments. The evaluation criteria considered under business strategy includes the overall revenue and growth rate (past 3 years), regional presence (on the basis of geographic presence and presence in emerging markets), inorganic growth (on the basis of M&A, JVs, Partnerships and Collaborations), organic growth (on the basis of new product developments and expansions), and infrastructure (on the basis of number of manufacturing plants).

They have a strong portfolio of solutions, services, and cockpit electronic system offerings. These vendors have been marking their presence in the automotive cockpit electronics market by offering highly customized and easily deployable solutions for the OEMs, coupled with their robust business strategy to achieve constant growth in the automotive cockpit electronics market.

They have a strong portfolio of solutions and services and an extensive network of channel partners and resellers to increase the deployment of their solutions across a multitude of vertical markets. Over the years, the dynamic vendors have been consistently growing in the automotive cockpit electronics market, and their market position is boosted by the organic and inorganic ventures undertaken by them over the period.

They have an innovative portfolio of automotive cockpit electronics and a robust potential to build strong business strategies for their business growth to be at par with the Vanguards. These vendors have been consistently offering their customers automotive cockpit electronics portfolio to fulfill their demands.

The majority of the emerging vendors have been undertaking multiple acquisitions and boosting their sales capabilities across various regions to offer their integrated solutions, devices, and services to a wide range of clients. The emerging companies are those which may hold a stronger position in the market or which may be considered as vanguards in other product segments but are at the initial growth stage of the automotive cockpit electronics segment. the automotive cockpit electronics market has been categorized based on the end market of automotive cockpit component systems into economic, mid-priced, and luxury passenger cars. Each of the considered categories has different types of cockpit components installed. The basic cockpit components such as the digital instrument cluster and information display are available in the economic passenger cars. Components such as touch-based information display, infotainment & navigation unit, and combiner HUD are available in the mid-priced passenger cars, and the luxury passenger cars have the options of windshield HUD, telematics, digital touch instrument cluster, and rear seat infotainment display. However, depending upon the market and OEM, these features might or might not be incorporated in the mentioned categories. The basic cockpit electronics such as instrument cluster, information display, and entry-level infotainment units are incorporated in almost all types of vehicles, that is, from economy to luxury vehicles. As the development cost for advanced cockpit components is always higher, these devices initially find application in luxury vehicles majorly. Once it starts finding application in the mid-priced and economic segment, the prices start coming down, owing to the higher scale of operation. Also, as the prices are on the higher side of luxury vehicles, the value-wise market is always higher, even if the volume-wise market is lesser than the mid-priced car segment. For instance, Bosch (Germany) showcased “NeoSense” a haptic feedback on the touchscreen to make the user feel different buttons with each of it equipped with its unique feel. BMW Group showcased its advanced HMI technology “HoloActive Touch,” a control system which works without any physical contact with the surface material. Also, Continental AG (Germany) is currently working on combining Augmented Reality (AR) into a vehicle windshield HUD, which will again be a premium interface and is expected to be incorporated in luxury cars only, initially. The development cost of this kind of technological innovation in the industry is always high and eventually increases the overall vehicle price. Thus, these innovative or advanced features majorly find application in luxury cars.