In an automotive sense, blind spots are areas outside a vehicle that the driver is unable to see. Blind spots can be caused by the window pillars, headrests, passengers, and other objects. In a vehicle, the application of blind spot solutions is to either detect the objects in the vehicle’s blind spot or to eliminate the blind spot by using camera and display systems. Blind spot solutions include systems such as blind spot detection, surround view, and virtual A-pillar. A blind spot detection system (BSD) is a vehicle-based sensor device that detects other vehicles on the driver and rear sides. Increased demand for vehicle safety is the key driver for the growth of the blind spot solutions market.

Visionary leaders are the leading market players in terms of new developments such as product launches, innovative technologies, and the adoption of growth strategies. These players have a broad product offering that caters to most of the regions globally. Visionary leaders primarily focus on acquiring the leading market position through their strong financial capabilities and their well-established brand equity.

Dynamic Differentiators are established players with very strong business strategies. However, they have a weaker product portfolio compared to the visionary leaders. They generally focus only on a specific type of technology related to the product.

Innovators in the competitive leadership mapping are vendors that have demonstrated substantial product innovations as compared to their competitors. The companies have focused on product portfolios. However, they do not have very strong growth strategies for their overall business, when compared with the visionary leaders.

Emerging companies have niche product and service offerings. Their business strategies are not as strong as that of the established vendors. The emerging vendors include the new entrants in the market, emerging in terms of product portfolio and geographic reach, and require time to gain significant traction in the market.