An aircraft survivability equipment (ASE) reduces the vulnerability of an aircraft by detecting, identifying, and alerting the aircrew about incoming threats. The equipment automatically starts countermeasures by sending signals to the advanced multi-threat protection system which protects the aircraft 360-degree. ASE, thus, enable the aircraft and crew to survive incoming missiles and accomplish their mission.

The Aircraft Survivability Equipment vendors are placed into 4 categories based on their performance and reviews in each criterion: “visionary leaders,” “innovators,” “dynamic differentiators,” and “emerging companies".

Visionary leaders who fall into this category generally receive high scores for most evaluation criteria. They have an established product portfolio and a very strong market presence. They provide mature and reputable products and services. They also have strong business strategies.

They are established vendors with strong business strategies. However, they have a weak product portfolio. They generally focus on a specific type of technology related to a product.

Innovators are vendors that have demonstrated substantial product innovations as compared to their competitors. They have an extensive product portfolio. However, they do not have very strong growth strategies for their overall business.

They are vendors with niche product offerings, who have started to gain a foothold in the market. They do not have strong business strategies as compared to other established vendors. They might be new entrants and may require more time before attaining significant traction in the market. North America is estimated to account for the second largest share of the ASE market. This growth can be attributed to the growing need to counter rising terrorist activities as well as the various military equipment modernization programs, such as the Army’s Combat Ground Systems, which have driven major defense manufacturers of the region to develop more advanced aircraft survivability equipment. The North America ASE market has been studied for the US and Canada. The US is estimated to contribute the largest share to the North America ASE market, due to the increased investment in aircraft survivability equipment for combat aircraft and helicopters used by the US Armed Forces. The major factors expected to drive the North America ASE market include rising military budgets and conflicts with various countries. Northrop Grumman Corporation and Raytheon Company are the leading manufacturers of ASE in the North American region. The ASE market in Europe has been studied for Russia, the UK, Russia, Germany, Italy, and France. The growth of the ASE market in Europe can be attributed to the emergence of Russia as a growing super power in the region, which encourages other European economies to develop and modernize their military capabilities to be on par with Russia. Furthermore, recent terrorist attacks in different parts of Europe by the Islamic State of Iraq and Syria (ISIS) is also fueling the demand for ASE in the region. Asia Pacific is estimated to account for third largest share of the ASE market. The growing demand from defense organizations and the development of technologically advanced defense systems serve as key drivers for the ASE market in this region. The Asia Pacific ASE market has been studied for China, India, Japan, South Korea, and the Rest of Asia Pacific, which includes Pakistan, Indonesia, and Taiwan. Asia Pacific countries have been increasing their procurement of combat aircraft, which will eventually lead to the growth of the forward fit segment of the ASE market.